VENICE, CA – Bluebird Films will have a strong presence at the AVN Show in Hollywood, Florida next week, holding court in “The Governor’s Suite”, room 3231 of the Westin Diplomat Resort and Spa. The company has signed on as both the Welcome Party and Content sponsor for the innovative networking event, with legendary director and Bluebird Films CEO Nicholas Steele headlining a forum on genre marketing.

The panel is called Riches in Niches: Big Profits from a Variety of Genres, discussing the specifics of genres such as blockbusters, swingers, BDSM, gonzo, alt-porn and romance, as well as the respective audiences, marketing and sales strategies. Steele’s years of experience as a pioneering director and studio head make him a key component in any discussion on the matter.

“Developing genre material is essential in today’s market,” Steele said. “It may be more difficult to do correctly than any other angle in the adult market. The consumers know what they want and they make their desires heard very clearly through their purchases and loyalty.”

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